Agriculture to Building an Industry from Scratch

A glimpse on our Guests

Join us as we sit down with Mr. Deenathayalan, Managing Director of Sreeram Engineering and Sreeram Spheroids and Graphites, a leading name in automotive component manufacturing in Coimbatore.

Growing up in an agricultural background, Mr. Deenathayalan pursued a remarkable path from Ashok Leyland trainee to entrepreneur, overcoming challenges to establish a successful manufacturing business.

Video Overview

Welcome to the SIXTH episode of The Masters Edge, your go-to podcast where we bring you insights from Entrepreneurs, Professionals & Industry Leaders from diverse backgrounds.

In this episode of The Master’s Edge, we explore his journey of resilience and his thoughts on vital aspects of business, including:

Bootstrap financing and scaling a company in challenging times.

Team building, process improvement, and quality control in manufacturing.

Essential advice for first-generation entrepreneurs.

Insight into India’s role in global manufacturing and sustainability.

Join us as Mr. Deenathayalan reveals how humility and hard work, along with a passion for “Made in India,” shaped his inspiring journey.

🔹 Learn key strategies for managing finances without investors

🔹 Discover how to build a motivated, loyal team

🔹 Tips on integrating sustainable practices in manufacturing.

Perfect for millennials, business enthusiasts over 30, and anyone interested in engineering, manufacturing, or motivational stories of resilience.

Don’t forget to like, subscribe, and hit the bell icon for more insights from industry leaders.

Time Stamps:

(00:00:00) – Intro

(00:04:30) – Who is Mr.Deenathayalan ?

(00:10:17) – Pursuing Entrepreneurship

(00:14:35) – His Experience working with Ashok Leyland

(00:19:01) – Starting a business in a Tier 2 City

(00:21:49) – What does his company do ?

(00:23:07) – Finding the money to start his business

(00:30:54) – Funding is a double edged sword

(00:32:15) – Handling Banks and managing finances

(00:38:24) – Importance of systems and processes

(00:44:22) – Team Building and Managing Employees

(00:52:25) – Being Globally Competitive in Manufacturing

(00:56:03) – Satisfying Moments in his Journey

(00:58:06) – Handling Tough Situations

(00:59:51) – Importance of Family

(01:01:28) – What is NIQR ?

(01:06:06) – Important Changes needed in the Education system

(01:10:55) – Culture Building within the company

(01:12:55) – Vendor Management

(01:15:25) – Final Note

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